“Ugh I don’t know, let’s just go to dumb Starbucks.” If you’re like us, you’ve probably uttered something similar to this at some point in your coffee searches.
Well, now you can go to a real place called Dumb Starbucks, which opened Friday in Los Feliz, KPCC reports. The store at 1802 Hillhurst Ave. uses the Starbucks corporate logo and looks nearly identical to a real Starbucks, with “dumb” versions of its menu items.
It may have been the dumbest stunt in coffee history. Or else the coolest, smoothest move since the Frappuccino itself. A store opened in the Los Angeles neighborhood of Los Feliz this weekend calling itself “Starbucks SBUX +2.31%,” only with the word “dumb” in front of the name. “Dumb Starbucks” had a Dumb Starbucks logo, a Dumb Starbucks menu, even Dumb Starbucks cups (in Dumb Grande, Dumb Venti and Dumb Tall).
Although it looks liked Starbucks, smells like Starbucks and even acts like Starbucks (the super-friendly baristas asking for your name were hired off Craigslist), the whole thing is an elaborate goof on Starbucks culture. A list of Frequently Asked Questions posted on premises compared the place to Weird Al Yankovic’s homage to Michael Jackson’s “Beat It.” Dumb Starbucks, you see, is the “Eat It” of $6 coffee drinks.
Well, now you can go to a real place called Dumb Starbucks, which opened Friday in Los Feliz, KPCC reports. The store at 1802 Hillhurst Ave. uses the Starbucks corporate logo and looks nearly identical to a real Starbucks, with “dumb” versions of its menu items.
It may have been the dumbest stunt in coffee history. Or else the coolest, smoothest move since the Frappuccino itself. A store opened in the Los Angeles neighborhood of Los Feliz this weekend calling itself “Starbucks SBUX +2.31%,” only with the word “dumb” in front of the name. “Dumb Starbucks” had a Dumb Starbucks logo, a Dumb Starbucks menu, even Dumb Starbucks cups (in Dumb Grande, Dumb Venti and Dumb Tall).
Although it looks liked Starbucks, smells like Starbucks and even acts like Starbucks (the super-friendly baristas asking for your name were hired off Craigslist), the whole thing is an elaborate goof on Starbucks culture. A list of Frequently Asked Questions posted on premises compared the place to Weird Al Yankovic’s homage to Michael Jackson’s “Beat It.” Dumb Starbucks, you see, is the “Eat It” of $6 coffee drinks.
Dumb Starbucks was open Saturday with steady business, according to KPCC.
The store even offers an FAQ, although notably missing is what the hell this thing actually is.
The store even offers an FAQ, although notably missing is what the hell this thing actually is.
Proprietors added that they don’t even think Starbucks is particularly “dumb.” It’s just that the only way to mock the caffeinated behemoth was to dumb things down.
But what of the real Starbucks? When asked to comment, Starbucks representative Megan Adams told TheOneandOnlyInsurance.com: "We're aware and this isn't a Starbucks location and we're looking into it." They might have to wait in line with everyone else.
Dumb Starbucks has a Twitter account at @dumbstarbucks, local fans like The Office’s Rainn Wilson are posting pictures and someone joked that you should get there “before dumb lawyers get to it.” That’s probably the smartest order of all.
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