Well, now you can go to a real place called Dumb Starbucks, which opened Friday in Los Feliz, KPCC reports. The store at 1802 Hillhurst Ave. uses the Starbucks corporate logo and looks nearly identical to a real Starbucks, with “dumb” versions of its menu items.
It may have been the dumbest stunt in coffee history. Or else the coolest, smoothest move since the Frappuccino itself. A store opened in the Los Angeles neighborhood of Los Feliz this weekend calling itself “Starbucks SBUX +2.31%,” only with the word “dumb” in front of the name. “Dumb Starbucks” had a Dumb Starbucks logo, a Dumb Starbucks menu, even Dumb Starbucks cups (in Dumb Grande, Dumb Venti and Dumb Tall).
Although it looks liked Starbucks, smells like Starbucks and even acts like Starbucks (the super-friendly baristas asking for your name were hired off Craigslist), the whole thing is an elaborate goof on Starbucks culture. A list of Frequently Asked Questions posted on premises compared the place to Weird Al Yankovic’s homage to Michael Jackson’s “Beat It.” Dumb Starbucks, you see, is the “Eat It” of $6 coffee drinks.
The store even offers an FAQ, although notably missing is what the hell this thing actually is.